Collaborated to design one of the most important featured thought leadership webpages of the IBM Institute for Business Value.
Since the thought leadership content is extremely valuable, it was requested to add almost all the the report text on page. However, this posed as a challenge to the team since we wanted to increase time on page and avoid abandonment. The solution we landed on was to add carousels to each section of the report. It broke up the sections into digestible pieces and gave users an engaging experience.
This project was especially exciting, since it was one of the first projects that my team experimented with animations on page. We added decorative elements to enhance the report’s motif of “the golden thread”. We also added interactive animations to a few graphs as well.
*Text on page may have been updated on the live page.
The IBM Institute for Business Value (IBV), has a prestigious C-suite report series that is released every year or two. For 2022, IBM experienced a rebrand, and heavily influenced the design decisions for this release. The main objective was to keep the webpage light, open, and engaging.
What was exciting about the 2022 CEO C-suite report, was the chance to rethink the intro when the page opens. To catch the user’s attention and provide a teaser to the content below, we decided to switch to a type focused landing, instead of an image focused one. When landing on the page, the text fades in one line at a time, until the full body of text is revealed.
*Text on page may have been updated on the live page.
The IBM Institute for Business Value (IBV), has a prestigious C-suite report series that is released every year or two. Like many of the IBV’s C-suite report series, this webpage design is actually a template for the other C-suite role reports that were released in 2021.
Unlike most reports released by the IBV, this webpage housed all the text of the downloadable report. Therefore, the creative team had to brainstorm a more delightful experience for the user to read the report on page. We achieved this by adding an interactive tabbed section in each of the 3 sections of the page. This solution shorten the webpage’s length, but also divided up the report content into more digestible pieces.
*Text on page may have been updated since published. You can learn more about the 2021 CEO study on ibm.com/ibv.
Starting in the fall of 2020, the IBV introduced a series of diversity reports. One of them being the women’s diversity report for the 2021 women’s month. This layout was used as a template for other diversity reports released between 2020–2021.
New elements that were introduced in this template were visual banners that broke up the page by providing visually engaging data points and quotes. This was intended to help motivate visitors to keep scrolling and reading.
*Text on page may have been updated on the live page.
To some, the best part about the holidays are the festive decorations! So it isn’t surprising when the IBV wanted to design a more holiday appropriate webpage. This fun webpage included animated spot illustrated snow globes and string lights, colorful graphs and icons, and illustrated section dividers.
*Text on page may have been updated on the live page.
The objective of this project was to recreate the profile experience throughout several Intuit products and create a unified visual appearance. Intuit is a company that owns several products, such as Turbo Tax, Mint, and Quickbooks. However, each product has a different approach to their visual design. The challenge was to bring each product to mirror the Intuit brand visual system and to make the experience easier. Through several rounds of user testing, the profile was optimized for easy navigation while giving the user a unique experience to them. Adding a landing dashboard and introducing the user to a clean page where they can choose to view the content they want and hiding the content they don’t.
*Disclaimer: Illustrations & logos property of Intuit
